> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fizen.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Guidelines

Official Fizen brand assets and usage guidelines.

<Card title="Download Brand Assets" icon="download" href="https://drive.google.com/file/d/19dhUwdD2C6MPCgvFDU3sq-Fyt84h6NlQ/view?utm_source=docs_mintlify&utm_medium=docs" color="#6E3BFF">
  Full brand kit — logos, colors, fonts, and usage guidelines
</Card>

***

## Colors

| Name             | Hex       | Usage                                |
| ---------------- | --------- | ------------------------------------ |
| **Fizen Purple** | `#6E3BFF` | Primary — buttons, links, highlights |
| **Fizen Cyan**   | `#46E0E1` | Accent — secondary highlights        |
| **Fizen Green**  | `#C3FF6B` | Accent — success states              |
| **White**        | `#FFFFFF` | Text on dark backgrounds             |
| **Dark Navy**    | `#323A4C` | Body text, dark elements             |
| **Black**        | `#000000` | Headlines on light backgrounds       |

***

## Typography

**Font:** Inter — all weights, all sizes.

***

## Logo

* Don't stretch, rotate, or recolor it
* Use white version on dark backgrounds, dark version on light
* Keep clear space around it — don't crowd it with other elements

***

## Voice

**Direct.** Say what you mean. Skip the filler.

**Trustworthy.** Back claims with facts. No vague promises.

**Simple.** If a non-crypto person can't understand it, rewrite it.

**No hype.** Specific numbers beat adjectives. "150M+ merchants" beats "massive global network."

***

For co-marketing or brand collaboration: [business@fizen.io](mailto:business@fizen.io)