Brand Guidelines

Official Fizen brand assets and usage guidelines.

Download Brand Assets

Full brand kit — logos, colors, fonts, and usage guidelines

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Colors

Name	Hex	Usage
Fizen Purple	#6E3BFF	Primary — buttons, links, highlights
Fizen Cyan	#46E0E1	Accent — secondary highlights
Fizen Green	#C3FF6B	Accent — success states
White	#FFFFFF	Text on dark backgrounds
Dark Navy	#323A4C	Body text, dark elements
Black	#000000	Headlines on light backgrounds

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Typography

Font: Inter — all weights, all sizes.

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Logo

• Don’t stretch, rotate, or recolor it
• Use white version on dark backgrounds, dark version on light
• Keep clear space around it — don’t crowd it with other elements

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Voice

Direct. Say what you mean. Skip the filler.

Trustworthy. Back claims with facts. No vague promises.

Simple. If a non-crypto person can’t understand it, rewrite it.

No hype. Specific numbers beat adjectives. “150M+ merchants” beats “massive global network.”

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For co-marketing or brand collaboration: [e-mail]